Cost of Starting a Flower Farm

Knowing the cost of starting a flower farm is a big consideration.

I told my husband (after getting kneck deep in starting my micro flower farm) that I probably would not have done it, if I had known the cost beforehand.

What?! I know. Money. Young kids. New house. Budgeting. Adult stuff.

I probably would have shoved my little hobby flower farm to the side for a few more years in favor of being frugal. Luckily, I didn’t realize how much it would cost to get started and by the time I did realize it… there was no going back.

I basically used our tax return to start my little venture in floriculture.

How much will starting a flower farm cost you? That depends on the size of your plot.

I am working off of 1000 sq ft space and my investment in my micro flower farm is coming in just under $1500… so far.

Now, that may not seem like a lot of money to you, but when you just bought a house, have carpet that needs updated, a roof to be repaired, Lasik goals and hospital bills from having your second baby….it does sting… just a little.

The bright side? The biggest expenses going in are actually one-time purchases.

Below are the biggest expenses for me this year as a first year flower farmer:

  1. Compost: A part of me cringes whenever I think about how much I have to pay to buy dirt. I know. I know. It is fancy dirt with some aged chicken poop mixed in…plus other nitrogen rich nutrients for my plants, but still…”it’s a cup…with dirt in it.” (Brian Regan fans will understand.) For cut flowers, the typical advice is 2-4 inches of compost meaning around a $300 investment if you find a good deal.
  2. Seed Starting Station: The lights are the most expensive part of the seed starting station. Everyone kept saying “cheap” shop lights are good and I guess my version of cheap and their version of cheap are different. It will cost you about $40 for a 4 bulb  shop light for EACH shelf. So if you have a four shelf unit….that is $50*4 = $200. Once you start adding the price of the shelf itself, the timer, cell blocks with humidity domes, heat mats, seedling soil…it adds up fast. However, this is a one-time investment for the most part.
  3. Drip Irrigation: As a busy mom I don’t really see drip lines as optional. I purchased my drip line kit from DripWorks and it cost me around $200. As long as repairs are minimal, I see this as a one-time investment.
  4. Misc Tools: Of course we are new to even owning a yard, so we needed quite a few gardening tools. A temper hoe, snippers, shovel, hand tiller, wheel barrel, garden stakes, netting, etc. I would say those expenses came in around $150. That might not be as big of an issue if you already have these tools. Another one-time investment.
  5. Landscape Fabric: The landscape fabric was about $65 for a 300 ft roll. Add on about $55 for the propane torch and small propane can for burning landscape holes. Another $8 for the hole templates and then $40 for landscape staples…comes in around $168. Again, a one time investment for the most part.
  6. Low Hoop Tunnel: Having a way to extend the growing season or protect your crops is a must for flower farmers (so I hear). I figure the cost of our hoop tunnels (2 at 20 ft each) to be around $100. Again, a one-time expense that should easily pay for itself in Mother’s Day crops.
  7. Education: You will need to educate yourself before starting a flower farm. Flower farming books, local classes or workshops, soil tests, etc. How much you invest is up to you. There are lots of sources online these days, but I purchased two textbooks as well. Lots of farmers spend the winter months reading new farming books to stay up-to-date on the latest techniques. I think I spent about $45 on books (kindles are a pain in the butt to reference, but are half the price). I wish I had been in time for a local Master Gardening certification class that was $200. How much you spend in this category will vary.
  8. Marketing: Your cost will vary in this category, but ignoring it would be a mistake. A domain name for a website costs about $15-20 a year. My server space is $5 a month. The key to a successful website or social media page is your content and pictures. Of course, SEO is important, but no SEO tricks will make up for poor pictures or a boring voice. I own a basic Canon rebel, but my photography skills are subpar so I signed up for a floral photography class that cost $40. If I end up doing a farmer’s market then I would probably pay around $250 for a booth every Saturday (July-September). Plus a farmer’s market would mean buying a 10×10 ft canopy, buckets, display stands, cash box, etc. To sell flowers, I also need to register as an LLC (limited liability) and that costs around $60. Some growers also pay for monthly insurance. Want to host workshops? That is gonna cost you in materials too. You will need tables, chairs, floral wire, bouquet paper, snippers, etc. I am doing my best to source used items where possible from online garage sales. Again, some of this stuff is a one-time cost, but it all adds up fast.
  9. Seeds, bulbs, plants: This category is actually not too bad. I ended up buying extra seeds as I killed many while figuring out my seedling soil and lights. No doubt I will kill more as I transfer them into the yard. I spent about $50 on seeds and $50 on dahlia tubers for summer blooms. I will need to buy some perennials to plant this fall. If something is a perennial is will cost you more, but that should be a one-time cost (unless you kill it). David Austen Roses cost about $25 per plant. Dahlia tubers are about $9 for 3 tubers, but they multiply like bunnies apparently. For my space, I expect to spend about $300 in this category for my first year.
  10. Labor: For my first year, I am counting all my hours as a labor of love (thats a fancy way of saying I get paid nothing) and just hoping to make my investment back. In the future, that might change as I get better at specializing in flowers and growing my market. It would be great to make enough to cover costs plus a little extra on the side. That is actually the definition of a “hobby farm” and I consider myself a hobby flower farmer.

The good news is that you can make your money back!

If I succeed in keeping my plants alive, then I should have around 350 healthy bunches. If I sell half of those for $10 each then I can at least cover costs.

(If any of you Lehi/American Fork/Saratoga Spring locals want to pre-order a seasonal bouquet then go here.)

All that being said, the sad reality is that most flower farmers don’t expect to make a profit the first couple of years.

If none of this has scared you away, then check out my post on “Starting Seedlings for Beginners” where I cover the best lights, seedling soil, and share my seed starting setup.

It is amazing how long it takes to write each post with two rascally kids climbing all over me. However, I do my best to include details (even if it means admitting how much I failed at the beginning). If you can, I would really appreciate it if you left a comment below. It makes me happy to know someone is out there and it gives my website a boost. Happy gardening! 

4 Replies

  • Hi Maria!!
    Wishing you lots of good luck with your new venture:)
    I am also trying my hand at flower gardening this year.
    I am a little bit behind you because I am in Heber,Utah and my season is a little shorter. I have a small 12×12 greenhouse so that helps with my seed starting.
    I am anxious to watch your success!!!

    • Thank you friend! Heber is a lovely area and I can only imagine rows of flowers with a backdrop of mountains! I wish I had a greenhouse! Someday… If you have an Instagram account, I would love to follow your progress too! Thanks for cheering me on. 🙂

  • I just found your blog but I am loving reading it so far!

    Also, I completely understand about how long it takes to write a post between all the other life stuff. I’m a mama of two as well, and my husband (as wonderful as he is) never understands why it takes me so long to write. 😐

    I’ll definitely be following along, and I can’t wait to watch as the season unfolds! Following you on insta as well. Happy gardening!

    • Thank you Lacey! Yes, the struggle is real! The kids are content until they see me hop on my computer and they lose their little minds.

      I was planning on following you back and realized I already am!

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